Monday, August 25, 2008

Preparing to visit the World Health Organisation and International Red Cross in Geneva

We are busy preparing for our visit to Geneva on 22nd, 23rd and 24th September 2008, and have produced the following slideshow to show what we have been doing so far.

Sunday, August 24, 2008

SPOOF Spray-On Condoms Commercial

Just for fun, a spoof - "Germany has developed a new technology in safe sex. This is the ad. Use at your own risk".

read more | digg story

Wednesday, August 20, 2008

CONDOM RINGTONE - What do you think?

I have just been forwarded this article from today's news. It describes the use of ringtones to promote a safer sex message in India.
http://tech.uk.msn.com/news/article.aspx?cp-documentid=9273447


"Safe sex ringtone sings 'Condom, condom!'
Ever heard a safe-sex promo sung in multipart harmony? Have a listen to the 'condom a cappella' ringtone. Just launched in India -- where approximately 2.5 million people are living with HIV -- it's part of a three-year ad offensive aimed at making condom use there more socially acceptable. And it's actually quite catchy.
The ringtone marks the latest phase in the mass-media campaign, which has placed ads on television, radio, and film, and in print and outdoor media. Ultimately, the HIV-prevention messages are expected to reach an estimated 52 million men.
According to international charity BBC World Service Trust, which is producing the ads, the idea behind the condom ringtone is 'jo samjha wohi sikander' ('the one who understands is a winner'). To wit: an ad promoting the new ringtone depicts a wedding, where a mobile ringtone buzzes with a loud "Condom! Condom!" Embarrassing for the man holding the phone? Not even. The reaction of those around the red-faced guy is to see him as smart and responsible.
"Ringtones have become such personal statements that a specially created condom ringtone seemed just the right way of combining a practical message with a fun approach," said Radharani Mitra, creative director of the BBC World Service Trust India.
The campaign is funded by a grant from the Bill & Melinda Gates Foundation. The National AIDS Control Organization is also using the ads to support its condom promotion efforts.
The ringtone, which can be downloaded both via SMS or the Web site condomcondom.org, has reportedly been downloaded more than 60,000 times in the last 12 days. And trust us, it's much better than that other safe-sex ringtone: We Don't Have to Take Our Clothes Off. "